How Can You Improve Your Corporate Training ROI Through Interactive Videos – Featuring 3 Examples

Interactive video is being considered the next big thing for mLearning or mobile learning solutions. It appeals to a wider audience (Millennials as well as other learner profiles) and is more engaging compared to videos. This article features 3 interactive video examples that showcase how you can improve your corporate training ROI.

How To Improve Your Corporate Training ROI: How Is An Interactive Video Different From Traditional Training Videos?

In simple terms, interactive videos are videos that provide viewers with an interactive experience helping them be very much a part of the viewing journey through interactive controls.

Training videos as such are known to appeal to learners but in spite of the aura that they carry with them, they still come with the limitation of providing one-way communication to viewers.

Normal training videos fail to meet the learning mandate, especially when:

• They’re long, failing to retain learners’ attention all the way till the end.
• Learners are required to analyze and apply the learning.

Interactive videos negate the passivity of standard training videos and offer learners with an interactive viewing experience besides providing other benefits.

What Are The Benefits Of Using Interactive Videos?

Some of the other benefits of interactive videos are:

1. High impact.
  The impact they have is ten times the impact a normal video     generates.

2. High learner engagement.
   They nudge learners to put their thinking caps on and keep them engaged through a host of interaction points.

3. Meet the required cognition level.
    Learning interactions akin to eLearning, such as knowledge checks, CYU, hotspots, click and reveal, and so on can be used in interactive videos for greater impact.

4. Appeal to varied learner profiles.
   They find takers in the millennial workforce as well as other learner profiles.

5. Enhance the impact of your mLearning solutions and leverage on current trends.
   You can use interactive videos with other approaches such as microlearning and gamification to enhance the impact of your mLearning or mobile learning solutions.

How Can You Use Interactive Videos In Corporate Training?

If we look at the 70-20-10 model of learning, we can map the usage of interactive videos for both formal training as well as Performance Support Tools or PSTs. This is not all. Interactive videos can also be used to support ILT.

Let’s see how exactly you can use them.

Formal training.

Like videos, interactive videos can be used for compliance, soft skills, leadership training, product training, sales training, behavioral change, change management, and various other eLearning needs. Given the higher punch that you can pack with your learning design, interactive videos can provide a very high-impact learning experience.

As Performance Support Tools (PSTs).

As we know, PSTs are just-in-time learning or job aids that are part of the learners’ work-flow. In contrast to formal training or classic eLearning that focuses predominantly on knowledge acquisition, these focus on the learning application. As they are available to learners precisely at their moment of need and can be used effectively on the job, they are very popular. Interactive videos find a significant application as PSTs.

Support ILT.

Interactive video nuggets can be used to supplement ILT/VILT sessions. You can use them to support role plays, complex decision making simulations as well as scenario based assessments.

How Can You Multiply The Impact Of Using Interactive Videos In Your Corporate Training?

Today, you can enhance the impact of your learning design by leveraging multiple learning strategies.

Specifically, you can enhance the impact of Interactive Videos by:

1. Packaging them as microlearning nuggets: For primary training   or supplementing the primary program (as a prequel or sequel to an eLearning course).
2. Using components of gamification to engage the learners.
3. Using scenario-based learning with branching to help learners analyze complex, real-life situations, and practice in a safe environment.
4. Offer personalization (use surveys to ascertain the specific path for each learner).
5. Encourage learning as a continuum by weaving multiple interactive video nuggets into learning paths/learning journeys.

Can Usage Of Interactive Videos Help You To Improve Your Corporate Training ROI?

Most of us are familiar with the Kirkpatrick model of training evaluation.

I use this as a standard measure to determine the potential impact of a given learning strategy. If we look at the model, the usage of interactive videos will certainly impact the first two levels positively.

Impact on Level 1: Usage of interactive videos has shown to create a strongly positive learner reaction and shows better completion rates as compared to traditional learning.

Impact on Level 2: Here the impact is similar to any other learning strategy in creating sticky learning experiences.

Impact on Level 3: Increasing the probability of behavioral change is possibly what sets interactive videos apart. As learners interact with real-life situations, the learning is more relevant and sticky thereby increasing its chances of application. All these factors increase the triggers for the required behavioral change.

Impact on Level 4: Once the required behavioral change is accomplished, the business is likely to see the required impact.

Impact on ROI: If we monetize the impact and divide it by the cost of training, we can arrive at the ROI. As I have highlighted through the impact on each level, a positive impact on ROI is the final derivative gain of using Interactive Videos for your corporate training.

Having seen the power of interactive videos and specifically how they impact the ROI positively, let us look at three interactive video examples.

Interactive Video Example 1: Managing Customer Expectations

This interactive video showcases how we have transformed a scenario-based video into an engaging interactive experience. The video is on Managing Customer Expectations and while the story plays out in a logical flow, viewers get to pause the video at regular intervals and check their understanding of the concept along the way.

To keep learners engaged, it includes review questions, click and display, hot spots, drag and drop, and other interactivities.

The scenarios in the video help learners relate to the subject and provide a realistic feel in terms of how they should be treating customers and what they should be doing to meet customer expectations. The interactive video being a short microlearning nugget also helps learners learn the bite-sized way.

Interactive Video Example 2: ILT Experience Made Interactive

This interactive video solution showcases how we have converted an ILT session into an engaging Interactive Video learning experience.

In this video, we have an instructor demonstrating the features and benefits of eBridge, our review and collaboration tool.

We’ve pepped up the learning journey with interactivities such as click and learn, info highlights, and drag and drop.


This solution is a classic example of how you can multiply the impact of your existing videos and convert the recordings of ILT sessions to rich, interactive format. Although the core is still the Instructor’s recording, the approach is now more learner-centric.

Interactive Video Example 3: A training Video On Financial Subject Made Interactive

This video showcases how we have brought a relatively dry financial concept of Japanese Candlesticks to life with the interactive video approach.

The video features eye-catching visuals in the form of illustrations, icons, graphics, photographs, and animations with a voiceover explaining the subject playing out in the background.

The interaction points in the video come in the form of options to take notes and voice controls to navigate through the video. Learners can either type in their notes or provide feedback by recording their voice.


Learners can also learn using the drop-down interactivity to choose the right options in a simulation designed exclusively to explain the concept of Japanese Candlestick charts.

Take a look at this video to know how we use our Interactive Video framework to flip viewer passivity to interactivity:




I hope this article has provided you with insights on how interactive videos can enhance your learning strategy and improve your corporate training ROI. If you need any further assistance on how you can integrate Interactive Videos in your learning strategy, do contact me at apandey@eidesign.net.

Source: https://www.eidesign.net/interactive-videos-improve-corporate-training-roi-3-examples/

3 Killer Examples On How You Can Use Microlearning, Gamification, And Social Learning To Engage Millennials In The Workplace

With the increasing millennial workforce, organizations are re-evaluating their existing learning strategies. In this article, I showcase 3 examples (featuring microlearning, gamification, and social learning) that you can use to engage Millennials in the workplace.

How You Can Use Microlearning, Gamification, And Social Learning To Engage Millennials In The Workplace

Before I move on to the examples that would help you create corporate training to engage Millennials in the workplace, let’s take a quick look at some basic details on Millenials – who they are, what makes them tick, and why they need a different learning strategy.

Who Are Millennials And Why Are They Important To Organizations And Learning And Development Teams In Particular?

People born between 1980s and early 2000s are said to be belonging to the millennial generation, “Gen Y” being their other moniker.  This generation is now a significant part of the overall workforce composition of most organizations across the globe.

Millennials have had a different upbringing compared to their predecessors (read Gen X and Baby Boomers), and hence deserve to be treated differently. What may have worked for older generations may not work with Millennials, making it important for Learning and Development professionals to create corporate training for Millennials by understanding what interests them, what puts them off, and what catches their attention to help them learn “their way”.

Why Do You Need A Different Learning Strategy For Training Millennials?

According to TIME magazine, by 2025, 3 out of every 4 employees around the world will be Millennials. That’s a huge percentage of Millennials in the workplace and 2025 isn’t too far away.

It is, therefore, essential for organizations to create corporate training for Millennials by factoring for learning strategies that would help them internalize trainings and demonstrate the required level of employee engagement.

Corporates are waking up to the Millennial-centric challenge and going back to drawing boards to craft learning strategies for training Millennials that can appeal to them and engage them in the workplace.

In this article, I will showcase three Millenial-centric approaches featuring microlearning, gamification, and social learning that you can use for training Millennials.

Why Is The Existing Or Traditional eLearning Not Enough For Training Millennials With The Required Level Of Engagement?

While traditional learning finds takers in the Baby Boomer or Gen X communities, Millennials are not so fond of this method of learning.

According to a survey:

• 50% of college-going Millennials said they are not in favor of a physical classroom form of learning.
• 53% showed preference for online colleges.
• 39% of them expressed their desire to see education being more virtual in the coming days.

To create engaging corporate training for Millennials, organizations, and Learning and Development teams alike need to focus on providing them with OMG-inducing learning approaches, making them feel at home with the training material.

What Are The Traits Of The Millennial Workforce That Impact The Learning Strategy?

Some of the key characteristics of the millennial generation are:

First generation “digital natives”: This generation has grown up with the internet, tablets, and smartphones.
Tech savvy: They understand technology better than others.
Strong multi-tasking capability: They are comfortable having their fingers in multiple pies and performing different tasks simultaneously.
Are ambitious: They nurture high ambitions and look to make it big at a very young age.
Have short attention spans: Their concentration levels are low and keep shifting their focus on different things every now and then.
Easily distracted: Distractions get to them very quickly.
Need a clear and definitive goal and outcome: They don’t like beating around the bush and like it when “to-the-point” information is given to them.
Need recognition: They relish the limelight and have a strong desire to be recognized for the smallest of their achievements.
Need constant feedback: The fact that they resort to internet search engines every now and then indicates that they look for constant information and feedback.
Need flexibility: They don’t like rigid processes and feel at home when offered with the flexibility to do things the way they want to.

What Are Their Learning Styles That Should Be Factored To Create The Required Learning Strategy?

Some of the aspects related to the learning style of Millennials are:

• They appreciate the concept of learning and growing at work.
• They have a penchant for visual aids and rich media.
• They like exploring information rather than being asked to follow a rigid learning path.
• Technology and online training resonates with them and they enjoy learning through interactive and engaging multimedia formats.
• They are social media addicts and love collaborating as a group.
• They will learn provided the learning is short and fun.

So far, we have noted how the millennial workforce is different and why the existing or more traditional eLearning strategies may not work to engage Millennials in the workplace. Next, we look at three examples that feature microlearning, gamification, and social learning strategies. These strategies would certainly help you in engaging and training Millennials in the workplace effectively.

EXAMPLE 1: FEATURES MOBILE APP FOR LEARNING OFFERED IN A MICROLEARNING FORMAT-INCLUDES GAMIFICATION AND PERSONALIZATION OF LEARNING

This solution features elements of gamification, personalization, and microlearning packaged as a mobile app. The app has been built to help learners build their own personal brand by helping them understand their strengths and mitigating their weaknesses.












The use of fitbit devices, gamification, and social learning elements helped engage the employees, especially the millennial workforce and served the organization’s purpose to create health awareness among them and encourage teamwork.

EXAMPLE 3: FEATURES A MICROLEARNING-BASED APPROACH THAT IS EASY ON LEARNERS AND HELPS THEM LEARN THE BITE-SIZED WAY

This solution features a series of microlearning nuggets for a popular zoo to help its tour guides enhance their skills and conduct effective tours to engage their visitors.

As the subject matter was largely on wildlife, we had to make sure our presentation of the content was effective enough to do justice to the mandate. We collaborated with the Subject Matter Experts and did an extensive research on various tour guides to come up with scenarios, examples, and best practices that could be incorporated in the learning experience.










The Microlearning format coupled with the use of engaging visuals and a rich blend of various learning elements helped us meet the mandate of providing the required level of learner engagement. The survey results carried out by the organization after the initial rollout indicated that tour guides who went through the first set of nuggets got visitor ratings of 8-9 on a scale of 10.

I hope these insights have helped you understand the significance of gamification, social learning, and microlearning to engage Millennials in the workplace. If you need any further assistance in terms of what strategies you can use to engage your millennial workforce, do contact me at apandey@eidesign.net.

Also Read:

• How You Can Engage Your Millennial Workforce – Tips And Learning Strategies That Work
• 6 Strategies You Can Use To Design Effective eLearning For Your Millennial Workforce

Source: https://www.eidesign.net/engage-millennials-in-the-workplace-3-examples-microlearning-gamification-social-learning/